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亚博平台登录地址_想拥有一头浓密的头发,到底要花多少钱?



发布日期:2021-03-28 01:40:01 发布者:未知  点击率:250

Some netizens rated "You pressed my hair" as the most enviable sentence in 2020-there is sex and hair, who doesn't lemon?

一些网民将“你按了我的头发”评为2020年最令人羡慕的一句话-有性别和头发,谁不撒柠檬?

Having a thick black hair has become a top priority for contemporary young people.

拥有一头浓密的黑发已成为当代年轻人的当务之急。

According to the 2019 survey data of the Health Commission, China's hair loss population has exceeded 250 million. If calculated based on an average hair loss of 10 square centimeters per person,

根据卫生委员会2019年的调查数据,中国的脱发人口已超过2.5亿。如果根据每人平均10平方厘米的脱发来计算,

The loss of hair also promoted the flourishing of the hair transplant industry. "Hair transplant in the morning, work in the afternoon" advertisements for hair transplantation are all over the subway, but the legendary expensive price makes people daunting.

脱发也促进了植发业的蓬勃发展。地铁上到处都是“早上进行头发移植,下午进行工作”的广告,但传说中的昂贵价格使人们望而却步。

In this issue, Mr. DT will calculate the hair planting account for everyone. How much does it cost to get thick hair? Is the hair transplant industry really profitable? In addition to hair transplantation, how much effort has contemporary young people made to alleviate hair loss anxiety?

在本期中,DT先生将为每个人计算植发帐户。浓密的头发多少钱?植发行业真的有利润吗?除了植发之外,当代年轻人还为减轻脱发焦虑付出了多少努力?

According to a set of statistics in the industry, about 500,000 hair transplant surgeries were performed nationwide in 2018, and the amount of surgery exceeded 10 billion yuan. Conservative estimate,

根据行业统计,2018年全国进行植发手术约50万例,手术金额超过100亿元。保守估计

Let's do a simple science first. How does hair transplant surgery make people have thick hair?

让我们先做一个简单的科学。植发手术如何使人们的头发浓密?

In fact, the "planting" of hair transplantation does not mean "planting" but "transplanting." Hair transplantation does not increase the total amount of our hair, but by redistributing and arranging our existing hair to create a beautiful and dense visual effect.

实际上,毛发移植的“植入”并不意味着“植入”而是“移植”。头发移植不会增加头发的总量,而是通过重新分布和排列我们现有的头发来创建美丽而密集的视觉效果。

In different areas of our scalp, the "firmness" of the hair is different. For example, the hair on the back of the head is less likely to fall off than the hair near the hairline. Therefore, hair transplant surgery generally requires finding a safe donor site first, and transplanting the hair follicles from this "firm area" to other areas.

在我们头皮的不同区域,头发的“坚硬”是不同的。例如,与发际线附近亚博平台登录地址的头发相比,头后部的头发掉落的可能性较小。因此,头发移植手术通常需要首先找到一个安全的供体部位,然后将毛囊从这个“坚硬的区域”移植到其他区域。

Currently, there are two mainstream hair transplant methods on the market-FUT

当前,市场上有两种主流的毛发移植方法-FUT

Both methods have advantages and disadvantages. FUT is to separate a long and narrow scalp tissue from the back of the head and separate the follicle units under a microscope. The advantage of this method is that it can provide more hair follicle units, which is more suitable for people with large areas of hair loss. The disadvantage is that a linear scar will be left on the back of the head after the operation.

两种方法都有优点和缺点。 FUT将从头后部分离出长而狭窄的头皮组织,并在显微镜下分离卵泡单元。这种方法的优点是可以提供更多的毛囊单位,更适合于大面积脱发的人。缺点是手术后会在头部后部留下线性疤痕。

FUE uses a small diameter trephine puncher to cut into the skin to extract the follicle units. The advantages are less trauma and no linear scars, but there are also several obvious disadvantages: 1. The hair follicle units that can be collected are limited, 2. The hair follicles are easily damaged during the extraction process, and 3. The operation process takes longer.

FUE使用小直径的曲棍球打孔器切入皮肤以提取卵泡单位。优点是创伤少且没有线性疤痕,但也有几个明显的缺点:1.可以收集的毛囊单位有限,2.提取过程中毛囊很容易损坏,并且3.操作过程需要更长的时间。

The principle of hair transplant surgery is not complicated, but considering how to make the postoperative effect more beautiful and natural, it is indeed a technical task.

植发手术的原理并不复杂,但考虑到如何使术后效果更加美观自然,这确实是一项技术任务。

Although the hair transplant is made of wool on the sheep, the larger the area that needs to be transplanted and the more hair follicle units to be transplanted, the more the doctor’s skills and abilities will naturally be tested, and the more money will be burned.

尽管毛发移植是在绵羊身上用羊毛制成的,但需要移植的面积越大,要移植的毛囊单位就越多,自然就会测试医生的技能和能力越多,就会烧掉更多的钱。 。

The pricing method of hair transplant surgery is calculated by follicle unit. Public data shows that the current price of hair transplants starts at 10 yuan per unit.

毛发移植手术的定价方法以卵泡单位计算。公开数据显示,目前的植发价格为每片10元起。

10 yuan is not much, but friends who need hair transplantation are all transplants of thousands of hair follicle units. Counting it down like this, it's a five-digit start casually.

10元虽然不多,但是需要植发的朋友都是成千上万个毛囊单位的移植。像这样倒数,它是一个五位数的开头。

Of course, depending on the degree of hair loss, the number of hair follicle units required for hair transplantation also varies greatly.

当然,根据脱发的程度,毛发移植所需的毛囊单位的数量也相差很大。

The most popular today

今日最受欢迎

Taking men as an example, if there is a level three-that is, the legendary "Tmall" hairline, hair transplantation requires 1500-2000 hair follicle units. Entering level 4, the front hairline and forehead hair recedes further, and there is obvious hair loss on the top of the head, which requires 2000-3000 follicle units.

以男性为例,如果存在三级,即传说中的“天猫”发际线,则植发需要1500-2000个毛囊单位。进入第4级时,前发际线和前额头发进一步后退,并且头部顶部的脱发明显,需要2000-3000个卵泡单位。

The hair follicle units needed for hair transplantation will increase step by step with the degree of hair loss, until the maximum amount of hair follicles extracted is about 5000-5500 follicle units.

毛发移植所需的毛囊单位会随着脱发程度的增加而逐步增加,直到提取出的最大毛囊数量约为5000-5500个毛囊单位为止。

How much will it cost at least to do a complete hair transplant? You can simply calculate your hair loss level.

进行一次完整的头发移植至少需要多少钱?您可以简单地计算出脱发水平。

However, the above prices are for reference only. After all, in reality, some friends have paid more painful costs for hair transplants. The person in charge of a well-known hair transplant institution mentioned in an interview last year that some consumers paid 360,000 yuan for the entire hair transplant, plus the subsequent hair growth and hair care treatment, the total cost reached 500,000 yuan.

但是,以上价格仅供参考。毕竟,实际上,一些朋友为植发付出了更多痛苦的代价。一家知名的植发机构负责人在去年的一次采访中提到,一些消费者为整个植发支付了36万元,加上随后的植发和护发治疗,总费用达到了50万元。

If you want to pursue perfect hair, there is no most expensive, only more expensive.

如果要追求完美的头发,就没有最昂贵的,只有更昂贵的。

The price of a hair transplant operation is as high as five figures. Now that there are so many young people shouting about baldness, don't the hair transplant institutions make a lot of money?

植发手术的价格高达五位数。现在有这么多年轻人喊秃顶,植发机构不是赚很多钱吗?

With such curiosity, Mr. DT launched an investigation into the hair transplant industry.

出于这种好奇心,DT先生开始对植发行业进行调查。

The start of hair transplantation in China was in 1997. But in the nearly 20 years since entering the domestic market, it has always been a relatively small medical project. Only in recent years has the hair transplant industry suddenly become a star project.

中国的植发手术始于1997年。但是进入国内市场近20年以来,它一直是一个相对较小的医疗项目。直到最近几年,植发行业才突然成为明星项目。

Probably because people's "bald" demand has increased rapidly, attracting more attention, and more capital investment has become an important factor in promoting the prosperity of the hair transplant industry.

可能是因为人们的“秃头”需求迅速增加,引起了更多关注,并且更多的资本投资已成为促进毛发移植行业繁荣的重要因素。

In September 2017, Yonghe Zhifa received a capital injection of several hundred million yuan from CITIC. This is the first time that capital has entered the field of hair transplantation in the mainland. At the beginning of 2018, Biliansheng, another hair transplant company established for more than ten years, also received a strategic investment of 500 million yuan from Huagai Capital.

2017年9月,永和之发获中信注资人民币数亿元。这是首都首次进入大陆的毛发移植领域。 2018年初,成立十余年的另一家植发公司碧莲生也获得了华盖资本5亿元的战略投资。

Capital is always rational. Compared with the highly competitive medical beauty projects, the current profitability of the hair transplant industry is still considerable.

资本永远是理性的。与竞争激烈的医疗美容项目相比,植发行业目前的盈利能力仍然很高。

According to a set of data disclosed by Xu Feng, the founder of the hair care community platform, the hair transplant department of public hospitals can reach 60-70%, and private hospitals can reach 35-40%.

根据护发社区平台创始人徐峰透露的一组数据,公立医院的植发部门可以达到60-70%,私立医院的可以达到35-40%。

However, large-scale chain hair transplant institutions have a slightly lower profit margin due to higher marketing expenses, but it is also about 20%. Nevertheless, this profit rate is higher than most medical and aesthetic institutions

但是,大型链式植发机构由于较高的营销费用而使利润率略低,但也约为20%。但是,该利润率高于大多数医疗和美容机构

At the same time, the risk rate of surgery in the hair transplant industry is also much lower than other medical cosmetic procedures.

同时,植发行业中手术的风险率也远低于其他医学美容程序。

However, we have also noticed that since Biliansheng received financing in early 2018, so far there has been no news that hair transplant institutions are favored by capital.

但是,我们还注意到,自从Biliansheng在2018年初获得融资以来,到目前为止,没有任何消息表明植发机构受到资本青睐。

Mainly because of the top players who can access capital, it is not easy to play.

主要是因为能够获得资金的顶级球员,这并不容易发挥。

Judging from the current market share, the top players in the hair transplant industry are private chain institutions, which account for about 35% of the market share in the entire industry.

从目前的市场份额来看,植发行业的头号人物是私人连锁机构,占整个行业市场份额的35%左右。

To expand market share, leading chain agencies need to spend a lot of promotion costs in the early stage. A set of industry data shows that the marketing expenses of hair transplant institutions account for more than 30% of the total cost.

为了扩大市场份额,领先的连锁机构需要在早期花费大量促销费用。一组行业数据显示,植发机构的营销费用占总费用的30%以上。

Second, the labor cost of the hair transplant industry is also high. In the previous article, we mentioned that the technique of hair transplant surgery is not complicated, but very delicate. A hair transplant operation takes about 4-8 hours and requires the cooperation of multiple medical staff to complete it. In other words, a doctor can only complete 1-2 operations a day.

其次,植发行业的劳动力成本也很高。在上一篇文章中,我们提到了植发手术的技术并不复杂,但非常精致。植发手术大约需要4到8个小时,并且需要多个医疗人员的配合才能完成。换句话说,医生一天只能完成1-2次手术。

In addition, hair transplantation is also a one-shot deal. After a hair transplant operation, everyone will not have this need again. Therefore, the consumption frequency of consumers is relatively low.

此外,植发也是一口气。进行植发手术后,每个人都不再有这种需要。因此,消费者的消费频率相对较低。

In this way, although the hair transplant industry can be regarded as a rising star among many medical beauty projects, it is not as profitable as we thought.

这样,尽管毛发移植行业可以被视为许多医疗美容项目中的后起之秀,但它并没有我们想象的那样有利可图。

Hair transplant institutions have to spend a lot of effort to become bigger and stronger, but the business of hair is much more than that.

植发机构必须花费很多精力才能变得越来越强壮,但植发业务远不止于此。

Take DT as an example, there are not so many friends around who go to hair transplant, but friends who have used various hair care products such as anti-drop shampoo, hair care oil, hair mask, etc. are everywhere.

以DT为例,周围没有很多朋友进行植发,但使用过各种护发产品(例如防滴洗发露,护发油,发膜等)的朋友到处都是。

CBNData consumption big data shows that among online consumers who purchased anti-dropping shampoo and hair care products from 2017 to 2019, the proportion of post-90s and post-95s increased year by year. Moreover, people are willing to spend more money on anti-take off toiletries.

CBNData消费大数据显示,在2017年至2019年购买防滴洗发水和护发产品的在线消费者中,90年代后和95年代后的比例逐年增加。此外,人们愿意花更多的钱购买防脱洗护用品。

For the needs of preventing hair loss, common shampoo and hair care products are only the most basic methods. In the Douban group "Everyone Has Good Hair-Let’s Lose Hair", a group of more than 200,000 members, netizens discussed various anti-drop products and methods-from anti-drop recipes to hair tonic, from scalp spa To drug therapy...

亚博平台登录地址为了防止脱发,普通的洗发水和护发产品只是最基本的方法。在拥有超过200,000名成员的豆瓣小组“每个人都有好头发,让我们不脱发”中,网民讨论了各种防脱产品和方法,从防脱配方到滋补滋补,从头皮温泉到药物治疗。 。

 

[碜]

In addition to preventing hair loss, everyone's requirements for hair care are getting higher and higher. On Xiaohongshu, searching for "hair" will bring up more than 2 million notes. The number of related notes such as "How to grow hair fast", "hair care", "hair color", and "fluffy hair" has reached hundreds of thousands.

除了防止脱发外,每个人对护发的要求也越来越高。在小红书上,搜索“头发”将带来超过200万张钞票。 “如何快速生长头发”,“护发”,“头发颜色”和“蓬松头发”等相关注释已达到数十万个。

People's requirements for the beauty of the square inch above the top have become stronger than ever.

人们对顶部上方的平方英寸的美观的要求比以往任何时候都强。

The market with a keen sense of smell is also eyeing everyone's overhead business, and various products and services have begun to emerge. IResearch has summarized an industrial ecological chain around hair care and hair loss prevention: from basic shampoos, diet therapy to professional hair loss prevention massage equipment, potions and professional hair care institutions, and finally is the ultimate way to deal with hair loss— -Hair transplants and wigs.

嗅觉敏锐的市场也在关注着每个人的日常业务,各种产品和服务已经开始出现。艾瑞咨询总结了围绕护发和预防脱发的产业生态链:从基本的洗发水,饮食疗法到专业的防脱发按摩设备,药水和专业的护发机构,最后是处理脱发的最终方法—-头发移植和假发。

It is difficult to say whether the mass consumers are first tortured by hair loss anxiety or are stimulated by the frequent advertisements for hair care products that have developed a strong obsession with good hair.

很难说大众消费者是首先受到脱发焦虑的折磨还是受到频繁养护头发的护发产品广告的刺激。

The reason why hair loss can arouse widespread resonance and attention in the Internet public opinion environment is that it is actually becoming more and more common.

在互联网舆论环境中脱发会引起广泛的共鸣和关注的原因是,脱发实际上正变得越来越普遍。

Therefore, some sociological researchers believe that hair loss may be a problem constructed by consumerism.

因此,一些社会学研究人员认为脱发可能是消费主义造成的问题。

In a consumer society, the thickness and beauty of our hair are increasingly related to our appearance and self-identity, and are disciplined by consumer culture. In order to maintain a perfect body, people are more willing to buy goods than ever before.

在消费社会中,头发的粗细和美感与我们的外观和自我认同越来越相关,并受消费文化的约束。为了保持完美身材,人们比以往更愿意购买商品。

What's really sad is that, whether it's hair transplants or so-called professional anti-drop products, almost no consumer products can make our hair really thick. Not to mention all kinds of home remedies that have not been scientifically verified.

真正可悲的是,无论是植发还是所谓的专业防脱产品,几乎没有消费类产品能使我们的头发真正浓密。更不用说所有未经科学验证的家庭疗法。

Moreover, even if we overcome hair loss, new anxiety will be created. The eager desire for self-identity will continue to cause various "crises" in our daily lives.

而且,即使我们克服了脱发,也会产生新的焦虑。渴望自我认同的渴望将继续在我们的日常生活中引起各种“危机”。

Therefore, Mr. DT still wants to advise everyone:

因此,DT先生仍想建议大家:

 

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